High click through rates are metrics that are used to track the number of visitors to a website, landing page, or ad and then went on to visit the like-minded site or ad and subsequently went on to purchase. Usually, a high click through rate reflects the number of visitors who saw your advertisement and visited it and then went on to click it or proceed to purchase something. Sometimes, the high click through rate may also reflect the number of people who visited your site but then moved on without actually purchasing anything.
A high click through rate reflects the value placed on advertisements. Generally, Google looks at the quality score of ads as one of the primary factors in the determination of an advertiser’s worth. Therefore, if you want to increase your click through rates, the best thing you can do is to improve your quality score in all your ads.
As stated above, high click through rates are calculated based on the quality score of ads. Therefore, the first thing that you need to do is identify your quality score. Google offers two different methods of calculating quality scores. You can either use the exact phrase that the potential customers are typing into the search engine, which Google AdWords uses, which uses the exact matching phrase as the basis for its calculation, and Google AdSense’s own calculation method. Regardless of which method you choose to calculate your quality score, the important thing to keep in mind is that your ad must be providing users with information that they are seeking.