The term Influencer means someone who can exert influence on society. Many people can be influencers around us such as celebrities, bloggers, YouTubers, even someone with important positions in the community. A person can also be included as an influencer if he has a strong influence on society. This influence can be in the form of actions and words which then become a source of inspiration for others. Sometimes even these people can be more famous than a celebrity. People who can exert influence like this will have many followers and admirers in both small and large scopes. For this reason, the existence of influencers has a large influence on society and social media. In the business world, influencers have an important role to be a source of inspiration and motivator that can certainly boost a business, both in terms of promotion and sales. With the influencers, it can be ensured that the public can get to know the product quickly and it is hoped that sales will also increase given the influencer’s popularity.
Although influencer marketing seems simple, several things still require careful structuring and coordination before a marketing plan is finally executed. Here not only is the role of influencers important, but also the supporting role of strategists and professionals who have experience in marketing. Starting from the campaign strategy, the content that will be used, the contract that will be agreed on, all of them need experienced people to be done properly. Some companies usually have their marketing team that manages marketing strategies, but many companies also use experienced influencer marketing companies to manage their product marketing. This influencer marketing company, besides providing influencers, also regulates in structuring campaigns, campaign briefs, optimization, and reviews to ensure that the strategy is carried out satisfactorily.
Now, not only companies that market general products (cosmetics, medicines, food, etc) only use influencer marketing companies but also companies that produce famous brands. Influencer marketing is indeed hyping among big brands and new businesses, but the obstacles in carrying out this strategy are also big. Even so, influencer marketing can still produce satisfying results in marketing, especially famous brands. The benefits obtained by companies that use marketing influencers are brand awareness, trusted content, and of course brand prestige will also increase. To ensure that the strategy runs smoothly, of course the influencer marketing company will choose influencers from the level of followers. This level starts from micro, macro, to celebrity. This selection will be determined based on the request of clients who want to start brand awareness at which level.
Usually, micro-influencers are often the first choice as a first step in marketing a brand. The reason is, in addition to being able to maximize cost-effectiveness, the engagement gained is also greater. This form of marketing is suitable for companies that want to expand their brands. And, maybe, in the end, the brand social media account can become its influencer. Of all the reasons above, it is not wrong not to call influencer marketing companies as the spearhead of marketing strategies, right?