Internet marketing is a part of advertising which utilizes various internet and computer based technologies like desktop computers, cell phones and many other internet and computer based technologies and devices to advertise products and services worldwide. The basic concept of internet marketing is to make people aware of the existence and offerings of a product or service on the internet. This can be achieved by generating traffic to the website through Search Engine Optimization (SEO) techniques. It helps to increase the popularity and visibility of a website in the results pages of major search engines like Google, Yahoo, MSN and Ask. It helps to convert the website visitors into customers, and helps to generate leads for business.
Paid advertising is one of the oldest forms of internet marketing which has been practiced from the time of mass print media. Paid advertising has the purpose of creating awareness of a product or service offered by a company through the promotion of advertisements through print media. These days, with the success of digital marketing campaigns, Pay-Per-Click (PPC) is being used for online marketing. Paid advertising is done through search engines like Google, Yahoo and Bing where advertisers pay for the amount of traffic generated through their ads on the specific keyword or key phrases targeted by the company.
Content marketing is one of the seven types of internet marketing. Content marketing enables website owners to create unique and engaging content that will attract visitors to the website. Writing and submitting articles, blogs and other content to article directories and publishers enable website owners to create back links. There are several ways in which the content marketing and search engine optimization (SEO) efforts can help a website. One of the main objectives of content marketing is to create awareness and interest in the market and the product or service offered by a company. This can be achieved by developing keywords that are search engine friendly and can be easily found by viewers of popular websites.