Business communication is defined as the exchange of information among staff within and outside of an organization. It is used to communicate with other businesses, clients, vendors and other external parties. There are various types of communication that takes place in a business and they include e-mail communication, telephonic communication and face-to-face communication. The importance of business communication cannot be understated in today’s business world and is integral to the success or failure of an organization.
A business communication facilitates communication between people who may not be able to meet each other at the workplace or are situated apart from each other. It helps companies to fulfill orders and to resolve conflicts, such as between vendors and suppliers or between various departments in an organization. A business communication also helps in decision-making and problem solving, which are vital components of any successful organization.
Implementing proper business communication techniques requires both planning and knowledge. Planning involves identifying the goals that your organization needs to achieve, defining appropriate goals and the means of accomplishing them and organizing the resources needed for achieving them. This planning is further followed by internal and external communication towards these goals and achieved objectives. Internal communication aims at ensuring consistent performance of employees and departments, while external business communication aims at attaining customer satisfaction and maintaining a positive image in the market. A business needs to have a good blend of internal and external communication in order to be successful.