Group and organize your terms for better search engine optimization! This is important to note for your Google SEO dashboard, particularly if turning your Google account into a keyword ranking tool. Does your current keyword actually matter much for the company or a particular campaign?
It may be that the keyword ranking improvement you are doing isn’t working. Let’s look at an example of this. You are running a blog on travel. Many of your readers are searching for travel deals, or they’re looking for something local. But, your website does not list any travel deals.
What happened? You may have run a keyword ranking improvement campaign for your website using Google’s Big Daddy updates, but it just didn’t work for your readers. Why? Because your blog was optimized for the wrong audience. The title of your post was optimized for local searches, but your readers searched for ‘luxury travel’ not ‘luxury travel deals’. You cleared your analytics data for local searches, cleared your analytics data for the search engines, and still found that your visitors were searching for ‘luxury travel deals’.
So what caused this problem? Let’s take a look at the problem in our Google Analytics log. In the last ten days, we had seven unique visitors to our blog. Four of those visitors came from a link from one of the following four keyword recommendations in Google’s Big Daddy update. Out of these seven visitors, six of them came from the first recommendation in the log:
Those six visitors generated two clicks on the first page of Google. The sixth visitor came from the second page of Google. We had three potential customers visiting our site, but our keyword ranking improvement campaign resulted in three visitors on the first page. That’s not very good!
We need to focus on our Google Analytics landing pages. If we look at our landing pages from the perspective of Google’s Big Daddy update, we can see that many of our landing pages no longer fit with our current keyword ranking improvement campaign. Our first page is completely optimized for local searches, but we have several pages optimized for generic phrases like ‘home repairs’, ‘electrical repairs’ and ‘plumber’. These keywords, like the ones above, have the same distribution across Google’s search engines as well as on Google Home Page. We have pages that have the same distribution on Google Mobile Search and Yahoo Local.
These generic keyword phrases also have the exact same distribution across Google’s other two main search engines. Now, we want to focus on our Google Places landing pages. On Google Maps, our keywords are listed under generic locations. This is good, because it means that the majority of our visitors have already looked at our website. However, we have a few customers who have never visited Google before. Let’s take one of these customers to our keyword planner.
When we create a new ad for our local customers, we want to target these keywords with the exact same precision as we did with our Google home page optimization campaign. But, on our Google AdWords landing page, we see our keyword rankings. Since our customer has searched for this keyword six times, our PPC cost is going to be drastically higher than if we had targeted this keyword just one time. This is why keyword rankings are so important to online marketing.
We can improve the targeting of keywords even more by using an SEO keyword ranking checker tool. With a good SEO keyword tool, keyword relevancy becomes clear. The tool will tell us whether a given keyword is a low competition high competition or a medium competition. Then we know that high competition keywords we should avoid. We also gain valuable insight into how many searches are being done for each of our keywords.
In addition to finding which keywords are most effective, we can also learn how to use optimization to improve the amount of traffic to our website. In particular, SEO keyword ranking can help businesses in three different ways. First of all, the higher we rank for a given keyword, the more traffic will be directed to our site. Secondly, this traffic can become a potential customer.
The third benefit is that the higher we rank for a given keyword, the more likely someone will click on the first result page and become a customer. This is important because a customer will almost always buy from the first result page. Keyword ranking definition can really help out in these areas. We just need to make sure that we choose the right tools to help us with this important task.