Web design encompasses a variety of disciplines and skills in the creation and management of sites on the internet. The various disciplines of web design include creative web design, web content writing and development, interactive web design, web site building, and web marketing. Creative web design deals with the use of graphics and images in web pages to create a memorable aesthetic experience for users. It also includes web content writing and development, which involves arranging keywords, images, text and meta tags within a website to enhance its readability and usefulness for users. User experience design encompasses techniques used to ensure that users will find it easy to operate the website and navigation it features.
Similarly, user experience (UX) design addresses issues such as ease of use, how a user will interact with the site, and their interaction with the site. Interaction design is an art of making a site pleasant to use and enjoyable to browse. On the other hand, usability is the science of achieving expected usability results in a reliable manner. It is the means by which users will obtain the information and content they are seeking in a meaningful way.
In addition, web designers must be familiar with usability testing, which is a process to test the expected user experience with real users. In addition to these disciplines, web designers will need to participate in a variety of tasks, such as developing a site architecture, writing content, and testing the site’s performance. These professionals need to have a thorough understanding of all web design tools and technologies as well as the computer programs they will use to develop and maintain the website.